Salesfield service
Market research
& potential evaluation
KAM Operations
Merchandising
& Promotions
Salesfield service
Simple, easy-access retail salesfield service.
We offer a high level facilities and well experienced resources to make success for your products.
Our services are focusing to Hypermarket and Supermarket level stores and via our active driving programs we cover all stores needed to build a proper business to this market. Our service is flexible and will be adjusted to your company’s and brand’s needs. The basis of our operations are in long relationhips to store level. We work hard and our work basis guarantees that our clients do not need to worry how salesfield is organized, planned and reported. You can just focus on planning to get the best out of market. We have digital tools to keep efficiency and results in the middle of the co-operation.
- Product launches
- Distribution building
- Instore campaigns and promo selling
- 2nd placements
- Display sales
- Experience and knowledge of a market generally
- Central corporation customer relations
- Listing window procedures
- Chain campaigns and activities
- Forecast procedure
KAM Operations
In Finland we are dealing with central organizations to make business overall available, so Key Account Management is in middle of the successful operations.
We know how the processes goes with each customer and can build a central set up to face the trade demands. We have capability to understand the market, consumer behavior and create a convincing presentation. Marketing activity plan is in a key role when presenting set up for a customer, therefor our sales team will work closely with a marketing team to convince our customer to make a positive listing decision. When listings exist and the business is ready to start, our long term experience will keep customers happy and allow us to build a business to face our common targets.
GROCERY RETAIL MARKET IN FINLAND
In 2023, the value of grocery retail sales in Finland was 22.9 billion euros.
Market share of the Finnish grocery trade groups in 2023:
S Group 48.3%
K Group 34.3%
Lidl Finland 9.6%
Tokmanni Group 3.2% *
Minimani 0.6% *M-ketju 0.3% **Others 3.7%
*Grocery sales include VAT.
Source: NielsenIQ Grocery Shop Directory
Merchandising & Promotions
We have qualified partners to operate the merchandising and promotion to get the best service available on the market.
We cover whole market from Helsinki to Rovaniemi city and from weekly visits to seasonal projects. Costs are generated only time-based and no surprises exist, we also report openly all the tasks operated.
Market research & potential evaluation
Our team is here to assist you before entering Finnish market.
We study the dynamics of your product category, such as volume and value, competition and how much your customer is willing to pay for your product and evaluate the full market potential for you before the final decisions. We can also organise test marketing for your products before entering the market in full force.
Building consistent and long lasting partnerships
Helping international and national suppliers and brand owners grow sales in Finland since 1993. Our success relies on tight liaisons with local retailers and decision-makers.
We have dedicated and experienced team to help our clients entering and succeed in Finnish retail market.
SCANSELLERS OY
info@scansellers.fi
Helsinki – Finland